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mandera’s dashboard provides key insights through clear visualizations that respect user privacy while delivering accurate analytics data. The charts section is designed to give you a comprehensive view of your website’s performance through various metrics.
At the heart of your dashboard is the visitors overview, displaying your site’s core metrics through intuitive line graphs. Each metric is carefully calculated to provide accurate data without compromising visitor privacy.
Unique Visits shows the number of distinct visitors to your site. Unlike traditional analytics tools that use cookies or IP addresses, mandera takes a privacy-first approach to identifying unique visits. When a visitor comes from an external site, they are counted as a unique visitor. If they navigate to different pages within your site, these are considered part of the same visit. Due to our privacy-first approach, visits from different devices or on different days count as separate unique visitors.
Total Page Views represents the complete count of pages viewed across all visitors. This includes repeat views of the same page and provides a raw measure of your content’s visibility. We accurately track page views even on single-page applications, ensuring you get reliable data regardless of your website’s architecture.
Pages Per Visit helps you understand how extensively visitors explore your site. This metric is calculated by dividing total page views by the number of visits, giving you insight into visitor engagement and content discovery patterns.
Visit Duration measures the actual time visitors spend actively viewing your pages. Unlike other analytics tools, mandera is precise about time measurement. We only count the time when visitors are actively on your page – if they switch to a different tab or website, we pause the counter. To ensure accuracy, we exclude visits shorter than 3 seconds from this calculation, as these often represent bounces rather than genuine engagement. Additionally, we use median values instead of averages to prevent outliers (like someone leaving a tab open overnight) from skewing your data.
The Pages section of your dashboard provides two distinct views of your content performance.
The Top Pages view shows a ranked list of your most visited pages. Each entry displays the page’s URL and visit count, updated according to your selected time period. To keep the data clean and meaningful, we strip out query parameters and anchors from URLs. This gives you a clear picture of which content attracts the most attention.
For pages you want to monitor regularly, the Saved Pages feature allows you to bookmark specific URLs for quick access. This is particularly useful for tracking performance of key landing pages, marketing campaigns, or important content over time.
The Sources view reveals where your traffic originates. Rather than tracking individual referral chains, mandera collects this data through browser-provided referrer information when a visitor lands on your site. Each source domain is listed with its corresponding visit count, helping you understand which channels drive traffic to your website. We maintain privacy by only storing the domain of the referring site, not the full URL or any personal data.
mandera provides geographic insights through two complementary views:
The interactive map visualization offers an immediate global overview of your visitor distribution. Rather than using IP addresses for geolocation (which would compromise privacy), we determine location based on visitors’ timezone settings. This approach provides country-level accuracy while maintaining user anonymity.
The list view breaks down the same data in a detailed country-by-country format, showing visit counts for each region. Since we use timezone data, we can’t track cities or regions within countries – a deliberate choice that enhances privacy while still providing valuable geographic insights.
The Devices section presents three key aspects of your visitors’ technical environment through clear pie charts:
The Browser breakdown shows the distribution of web browsers used to access your site. We collect this information from anonymized user agent data, stripping out detailed version numbers and potential identifying information while maintaining useful statistics.
Operating System data is gathered similarly, showing the proportion of visitors using different platforms (like Windows, macOS, iOS, or Android).
Screen Size information helps you understand how your site appears to visitors, collecting only the basic dimensions necessary for this insight. This data is invaluable for ensuring your site works well across all devices without tracking any personal information.
Each chart in the Devices section automatically updates based on your selected time period and any active filters, providing a current view of how people access your site.
