docs
Mandera’s Userflow analysis provides unique insights into how visitors navigate through your website. This feature is available in two forms: an automatic overview and customizable flows.
The User Flow Overview automatically generates a visualization of the most common paths visitors take through your website. Using anonymized visit data from your selected time period, it creates a Sankey diagram showing:
The diagram follows a 4-column structure, with traffic flowing from left to right. Each connection’s width represents the relative volume of traffic taking that path. For example, if 100 visitors land on your homepage and 50% continue to your product page, the flow between these pages will show 50 visitors.
This overview updates automatically when you change the time period, giving you a current view of user behavior patterns. Because mandera doesn’t track individual users, these flows represent aggregated data based on page view sequences.
For more detailed analysis, you can create custom user flows to examine specific user journeys. With a single-site license, you can create up to 5 custom flows, each showing:
These custom flows help you analyze specific user journeys, such as:
Like the overview, custom flows calculate traffic based on aggregated page view data, ensuring user privacy while providing valuable insights into website performance.
